Product: Digital Marketing
Target Market: Local and International Businesses
Objective: Launch campaigns to generate leads through various channels, conversion optimization, and customer loyalty.
- Translate the company’s objectives into marketing strategies
- Analyze and translate current and past marketing data into insights that will help shape overall marketing strategy
- Conceptualize and create marketing campaigns through the use of online (email, social media, blog commenting, search, etc.) and offline tactics to enhance lead generation
- Assist with the development and writing of marketing materials such as plans, presentations, recommendations, and contracts
- Accommodate, enter and maintain leads into the CRM and secure presentation schedules
- Maintain awareness on best practices and competitive activity to achieve successful campaigns and promotions
- At least three years experience in marketing
- Background in digital marketing
- Excellent communication skills, written and verbal
- Knowledge of spreadsheets, CRM, and design tools
- Content writing/creation and social media exposure
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